Assignment

Assignment.

I’m stuck on a Communications question and need an explanation.

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“Jimmy’s World”

Reaction Assignment

After reading both the “Jimmy’s World” article and the article

about it’s author please write a

2 page

reaction/opinion to the

article and the situation surrounding the author and her story.

Make sure your paper fills a FULL 2 pages or you will lose points.

You can always write more than 2 pages.

Grammar, spelling, content and sentence structure count.

This is a formal writing assignment so make sure

you have an

introduction, body and conclusion.

The assignment must:

Be typed

Be double spaced

Use 12 point font

Be in Times New Roman font

Include proper spelling, grammar and sentence structure

Include paragraphs

Implement proper essay/paper format (introduction, body,

conclusion)

Assignment

Assignment

Assignment 2 is to be completed in your project group (same as for the final project). You will only submit one copy of the assignment for your group. Do not include a cover page, just put all the group members names, with your group number, in the header of the document. Your submission needs to be in Times New Roman 12 pt font, 1.5″ spacing, default margins, stapled or with a paper clip.

Assignment details:

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This assignment refers to the Kraft Singles case.

Use the information in the case to create a one minute online advertising piece for Kraft Singles targeting millennial moms in Canada (this means women between the ages of 18 and 34, with at least one child). I want you to make at least one CHANGE to the existing Kraft singles product to make it more appealing to this market. Please upload your video and send me a link via email on March 6. You will not be graded on your video making skill but I’d appreciate it if your video has some thought and effort put into it.

You will also submit a paper of no more than two pages in length that justifies your approach to your advertising video.

  • Thinking about your customer segment:
    • What do they care about?
    • What are their pain points
    • What product features matter most?
  • Thinking about your product:
    • What makes Kraft singles unique in that market?
    • Why did you decide to make the change to the product that you did?
    • How are you positioning the product in the market?
  • Thinking about your video:
    • What pricing strategy will you use and why?
    • Where would you post your video to reach your target segment, and why?

If you use references other than the case, please include references in APA format.

Assignment One Makeup Opportunity (to be completed individually)

This is optional. You will have the opportunity to earn up to three points back on assignment one, to a maximum of 10/10. In one page or less, estimate the total market size for processed cheese in the Canadian millennial mom market, how many of those people are likely to purchase YOUR version of Kraft Singles, and how much revenue you expect for one year of sales in total from this segment in the Canadian market. This is due on the same day assignment 2.

 

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