In Week 3, you are introduced to B2B market research and the process of B2B market segmentation. Using this link, B2B Market Segmentation, read the White Paper and prepare a one page analysis of the content in the article and comment on each of the strategies listed either pro or con. The Rubric and Grading Criteria for this paper is listed in both the syllabus and in the Rubrics/Grading Criteria left hand menu of Blackboard.
NOTE: Format is MS Word, single-spaced, 12 pt. Times New Roman Font.
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