Case study assignment.
Case study assignment
Your final paper will be about virtual PR of two multinational
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1- Select two competing multinational companies. They should be comparable or
competitors (e.g. Apple vs. Samsung; Toyota vs. Ford).
2- Each company/organization should be well-known and have many
employees and consumers.
3- Examine each company’s
website and analyze it; highlight its strength and weakness, and do a critical
4- Focus on:
A- Media relations, particularly their
presence and some of their activities on social media;
B- Consumer relations; and
C- Community relations.
5- Compare and contrast the two companies’ online PR presence and activities.
Which one in your opinion is more effective?
6- Your paper should not be less than 2700 word long (including a
printout of the homepages of the two companies); and should be
well-thought and well-written.
7- The deadline for submitting the paper is Sunday, May 24,
2015. ( 20.00 UAE Time)
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