Case study assignment

Case study assignment.

Case study assignment

Your final paper will be about virtual PR of two multinational
companies.

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1- Select two competing multinational companies. They should be comparable or
competitors (e.g. Apple vs. Samsung; Toyota vs. Ford).

2- Each company/organization should be well-known and have many
employees and consumers.              
                     
                   

 3- Examine each company’s
website and analyze it; highlight its strength and weakness, and do a critical
appraisal.

4- Focus on:

      A- Media relations, particularly their
presence and some of their activities on social   media;

      B-  Consumer relations; and

      C-  Community relations.

5- Compare and contrast the two companies’ online PR presence and activities.
Which one in your opinion is more effective?

6- Your paper should not be less than 2700 word long (including a
printout of the homepages of the two companies);  and should be
well-thought and well-written.

7- The deadline for submitting the paper is Sunday, May 24,
2015. ( 20.00 UAE Time)
 
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Case study assignment

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