Class assignment

The Economics of Labor Markets

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Select an organization with which you are familiar or an organization where you work. I work at Lowe’s

Develop a 15- to 20-slide Microsoft® PowerPoint® presentation to be presented to the CEO’s executive committee that addresses how your chosen organization determines what quantity of labor to demand and what events could shift the demand and supply of that labor.

Explain the following in your presentation:

  • How your organization’s production function is related to its marginal product of labor.
  • How your organization’s marginal product of labor is related to the value of its marginal product.
  • How your organization’s marginal product is related to its demand for labor
  • Examples of events that could shift the demand or supply of labor and why they do so.
  • Reasons a worker’s wages might be above the level that balances supply and demand.
  • An analysis of the impact that government policies addressing income inequity and poverty could have on labor demand or supply.

Cite a minimum of three peer-reviewed sources not including your textbook.

Format your presentation consistent with APA guidelines.

 

Class Assignment

Class Assignment.

Components of a Marketing Plan Part 1: Product, Target, Strategy Planning, Positioning, and Brand
Purpose of Assignment
Marketing plans help coordinate an organization’s departments and activities toward a mutual benefit between the organization and the consumer. Well thought out marketing plans contain both internal and external research aimed at understanding who the customer is, what they want, and any barriers the company may encounter in meeting customer demands. This research and information allows the company to create strong strategies and realistic goals. Part 1 of this two-part learning team assignment is designed to place students in the role of a company marketing team demonstrating to the CEO and Stakeholders why and how their new product/service should be launched. This assignment assesses the company, the target market and product, and identifies potential obstacles a company may face when deciding to launch a new offering will be identified.
Assignment Steps
Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-46 and 54-69; Ch. 3: pg. 72-92; Ch. 11: pg. 292-309; Week 1 video
Scenario: Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company’s launch of a new and unique product/service (not already offered). Your marketing team’s mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that this product/service is viable and will meet the company’s goals. In this first half of the project, you will be reporting to the board and CEO about the target, the product’s strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis, and the brand’s position in the competitive environment.
Create a company name and decide what real business world industry it operates in.
Create a new and unique (not already offered) product or service the company will be launching.
Obtain your instructor’s approval for the team’s product or service before beginning this project by having one team member private message the instructor what the team has decided on.
Create a minimum of 1,200-word report covering the following:

Describe the organization, who are they, what industry they operate in, their mission and values, as well as what makes them different from other organizations.
Explain your new and unique product/service and include packaging, labeling, and warranty if applicable. How will this add value and differentiate the brand and product from the competition, while encouraging the target market to buy?
Identify your target market and what segmentation criteria you use to identify it.
Prepare a SWOTT analysis.
Identify and describe the top three real business industry competitors for your company and how your company’s brand is positioned in comparison.

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Cite a minimum of three peer-reviewed sources. One must come from the course textbook or videos and one from the University Library.
Format your paper consistent with APA guidelines.
Please No Plagiarism
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Class Assignment

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