Competitive Advantage

Competitive Advantage.

500–600 words
Part 1
Having experienced a robust debate discussion on the strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis and strategic planning for a particular fast-food franchise, it is time to shift gears a bit and consider the competition in the fast-food industry. Read this article to frame this week’s discussion. (The Reference listed below).
Complete the following:
Identify 1 or 2 other major competitors in the fast-food industry, and describe their sources of competitive advantage.
Discuss a current issue that this industry faces. It could be favorable or unfavorable to the industry.
Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified and why?
Part 2: Based on the first initial of your last name (The first initial of my last name is B).
First initial M-Z: provide an argument ‘FOR’ the success of the fast-food franchise’s competitors.
First initial A-L: provide an argument ‘AGAINST’ the ability of the competition to overtake fast-food franchise.
In both considerations, provide research that supports your assertions.
Reference
Berger, S. (2015, June 30). Best restaurants in USA: Chick-Fil-A trumps competition, McDonald’s falls out of favor. Retrieved from the International Business Times Web site: http://www.ibtimes.com/best-restaurants-usa-chick-…
 
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Competitive Advantage

COMPETITIVE ADVANTAGE

MARKET SEGMENTATION, TARGETING, AND POSITIONING

FOR COMPETITIVE ADVANTAGE

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MULTIPLE CHOICE QUESTIONS

 

1.  At one time, firms scattered their marketing efforts (a “shotgun” approach) to reach

consumers.  Today, a firm is more likely to use:

a.  a “bazooka” approach, where special effects are used to “explode” into the buyer’s

consciousness.

b.  a “knife” approach, where the firm tries to “cut” to the most important product

advantage.

c.  a “rifle” approach, where the firm focuses on the buyers who have greater

interest in the values that the firm creates best.

d.  a “pistol” approach, where the firm realizes that it has multiple chances to gain

consumer interest.

 

2.  ________________ is the process of dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes.

a.   Mass marketing

b.   Market segmentation

c.   Target marketing

d.   Market positioning

 

3.   __________________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.

a.   Mass marketing

b.   Market segmentation

c.   Market targeting

d.   Market positioning

 

 

 

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